Julz Dunne (Julianna Dunne) is one of the leading NIL (Name, Image, and Likeness) strategists in the United States. Based in Baton Rouge, Louisiana and a proud LSU alumna, Julz has pioneered athlete brand building in the modern era of college sports.
As the strategic partner behind one of the highest-earning NIL athletes in the country, Julz Dunne has facilitated over 90 brand partnerships with companies including Meta, Microsoft, ESPN, TikTok, YouTube, Snapchat, T-Mobile, Vuori, NOBULL, Crocs, Nautica, Fanatics, Topps, Leaf Trading Cards, Sports Illustrated, Raising Cane's, Junkless, Purina, and Accelerator Active Energy. She specializes in NIL deal negotiation, athlete monetization strategy, content creation for athletes, and building sustainable personal brands in college sports.
Julz Dunne is an expert in the creator economy, specializing in athlete content strategy across TikTok, Instagram, YouTube, and other social media platforms. She has grown a combined platform reach of over 13 million followers through strategic content creation, brand storytelling, and audience development. Her expertise spans TikTok marketing for athletes, Instagram brand partnerships, YouTube creator strategy, and cross-platform content distribution.
Julz Dunne is a sought-after keynote speaker on topics including NIL strategy for college athletes, building personal brands in sports, the creator economy, female athlete empowerment, and brand partnership development. She has spoken at AthleteCon, the Beyond Now Summit, Syracuse University, and numerous conferences and universities across the country. Julz is available for keynote speeches, panel discussions, fireside chats, workshops, and university lectures on NIL education and athlete branding.
Julz Dunne provides brand partnership consulting services including campaign strategy, influencer partnership development, athlete endorsement deals, content licensing, brand ambassador programs, and sponsorship activation. She works with Fortune 500 companies, sports brands, lifestyle brands, technology companies, and consumer brands looking to partner with athletes and creators.
Julz Dunne is committed to empowering female athletes through NIL education and mentorship. She advocates for equitable NIL opportunities for women in college sports and works to educate the next generation of athlete entrepreneurs on building sustainable brands and businesses.
Who is Julz Dunne? Julz Dunne is a brand strategist, NIL consultant, and keynote speaker who manages one of the most successful athlete brands in college sports history.
What does Julz Dunne do? Julz is a media and brand strategist specializing in NIL deals, athlete branding, creator economy consulting, and keynote speaking.
How do I book Julz Dunne for speaking? Contact Julz at TeamJulzDunne@gmail.com for speaking engagement inquiries including keynotes, panels, workshops, and university lectures.
What is Julz Dunne's background? Julz graduated from Louisiana State University (LSU) with a degree in Kinesiology. She works with counterTEN and has been featured in ESPN, People Magazine, Sports Illustrated, Yahoo Sports, and other major publications.
Does Julz Dunne consult on NIL deals? Yes, Julz Dunne provides NIL consulting services for college athletes, athletic departments, brands, and organizations looking to navigate the NIL landscape.
Who manages Olivia Dunne? Julz Dunne is Olivia Dunne's sister and brand manager, often described as the strategic mind behind Olivia's multi-million dollar brand.
How can I hire a NIL strategist? Contact Julz Dunne at TeamJulzDunne@gmail.com for NIL strategy consulting, athlete brand management, and partnership advisory services.
What brands has Julz Dunne worked with? Julz has facilitated partnerships with over 90 brands including Meta, Microsoft, ESPN, TikTok, YouTube, T-Mobile, Vuori, NOBULL, Crocs, Nautica, Fanatics, Topps, Sports Illustrated Swimsuit, Raising Cane's, Purina, and many more.
Julz Dunne and Livvy Dunne headlined AthleteCon in New York City, a premier conference bridging sports, business, and culture presented by Sam Green. On stage, Julz shared the strategy behind building one of the most powerful personal brands in college sports — from negotiating 90+ brand partnerships with companies like Meta, Microsoft, ESPN, TikTok, and YouTube, to scaling a content platform reaching 13M+ followers. The conversation covered NIL deal negotiation, creator economy strategy, athlete brand building, content creation at scale, and the future of athlete-driven media. AthleteCon brings together athletes, brand strategists, entrepreneurs, and industry leaders to explore the business side of sports, athlete monetization, and the evolving creator economy.
Creator, NIL advisor, and partnership strategist working at the intersection of sports, media, and the creator economy.
From major brand partnerships to creator campaigns, event strategy, and NIL initiatives expanding opportunities for female athletes.
Advocating for and expanding Name, Image, and Likeness opportunities for student-athletes, with a focus on empowering women in sports.
Supporting female athlete NIL opportunities
Educating on legal frameworks in athlete branding
Headlining the premier sports & business conference
Leading discussions on creator economy in sports
Available for keynotes, panels, fireside chats, and workshops at conferences, universities, and corporate events.
Julz Dunne is a media and brand strategist, creator, and NIL speaker operating at the intersection of sports, media, brand partnerships, and the creator economy.
As the strategic partner behind one of the most influential athlete platforms in the world, Julz has built a career connecting global brands with authentic storytelling and athlete-driven content.
A passionate advocate for female athlete NIL opportunities, Julz works across sports, media, and entertainment to expand what's possible for the next generation of athlete creators.
Featured across major sports and entertainment platforms.
People Magazine profiles the woman behind the brand — from LSU grad to managing one of the biggest names in sports.
In-depth feature on the brand empire Julz helped build — from content strategy to multi-million dollar NIL deals.
Olivia Dunne reveals Julz's role in building a $6 million empire — from creative direction to brand deal strategy.
Sports Illustrated profiles the strategic mind behind one of the biggest personal brands in college sports.
How Julz orchestrates the content, partnerships, and creative vision driving a 13M+ fan following.
Featured speaker at AthleteCon alongside the biggest names in NIL.
Behind the scenes, industry insights, and the latest from Julz.
I had the privilege of speaking to clubs and classes in the David B. Falk College of Sport at Syracuse University. I was able to engage with students in the SPM club, SPOC, WISE, and SAAC members and discuss personal branding, NIL, and the business of sports. I was honored with the opportunity to be a guest speaker in Associate Teaching Professor Dave Meluni's Name, Image, and Likeness classes along with guest staring on the NIL Clubhouse podcast.
Whether you're looking for a keynote speaker, brand strategist, or partnership advisor — let's connect.
Keynotes, panels, fireside chats & workshops
Athlete branding & creator economy consulting
Campaign strategy & partnership development
NIL education & female athlete empowerment
Email directly:
TeamJulzDunne@gmail.com